Vignesh Murali

Head – Marketing and Corporate Communications,
Equitas Small Finance Bank

Award winning CMO with 17 Years of experience as a Marketer. Proven track record of building brands from scratch irrespective of their history in the market. Driving campaigns at ground breaking pace with a 360degree approach.
Strategic risk taker with keen eye on big picture impact. Implemented jaw-dropping campaigns to leverage on fresh burst of ideas and dynamic demands in consumer mind.
Expert in deriving stories from reliable customer data to have a bird’s eye view on business’s growth.
Amalgamating sheer business acumen with creative strategy. Known for being an avid collaborator, team builder with strategic approach across disciplines. Go-getter marketer with an ability to see beyond the apparent.

Career Highlights

• Driven National level campaigns with effective mix of sizable marketing budgets
• Built digital platforms that doubled online sales and reduced acquisition costs by 45%
• Business Strategy with proven success in brand positioning/re-positioning initiatives
• Marketer with active power network in the industry
• Successful C-Suite & Board Relations plus tactical horizontal alliances
• Built market centric Content Management Systems. Own the customer experience through all
channels, web, social, SEM, SEO, mobile and email marketing.

Notable Campaigns

• Equitas Re-positioning (Transforming from a microfinance company to full-fledged bank)
• Fun Banking - Fun Banking
• Route-ah-Maathu- Route-ah-Maathu
• Salaam Tuckker
• Golu on Wheels- Golu on Wheels
• One India One Bank- One India One Bank
• Rebranding of Chola DBS to Chola Finance
• Billion Beating Hearts- Times Group