Head – Marketing and Corporate
Communications,
Equitas
Small Finance Bank

Award winning CMO with 17 Years of experience as a Marketer. Proven track record of building
brands from scratch irrespective of their history in the market. Driving campaigns at ground
breaking pace with a 360degree approach.
Strategic risk taker with keen eye on big picture
impact. Implemented jaw-dropping campaigns to leverage on fresh burst of ideas and dynamic
demands in consumer mind.
Expert in deriving stories from reliable customer data to
have a
bird’s eye view on business’s growth.
Amalgamating sheer business acumen with creative
strategy. Known for being an avid collaborator, team builder with strategic approach across
disciplines. Go-getter marketer with an ability to see beyond the apparent.
Career Highlights
• Driven National level campaigns with effective mix of sizable marketing budgets• Built digital platforms that doubled online sales and reduced acquisition costs by 45%
• Business Strategy with proven success in brand positioning/re-positioning initiatives
• Marketer with active power network in the industry
• Successful C-Suite & Board Relations plus tactical horizontal alliances
• Built market centric Content Management Systems. Own the customer experience through all
channels, web, social, SEM, SEO, mobile and email marketing.
Notable Campaigns
• Equitas Re-positioning (Transforming from a microfinance company to full-fledged bank)• Fun Banking - Fun Banking
• Route-ah-Maathu- Route-ah-Maathu
• Salaam Tuckker
• Golu on Wheels- Golu on Wheels
• One India One Bank- One India One Bank
• Rebranding of Chola DBS to Chola Finance
• Billion Beating Hearts- Times Group
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